When the popular video-sharing website Youtube was launched in the year 2005, no one would have imagined that a decade later, it would become an omnipresent entity.
Songs, short films, tutorials, travelogues- Youtube videos have it all. Individuals of all age groups are hooked to Youtube music, Youtube TV, and a variety of video content that is uploaded on the platform every day. If you, too, have started uploading videos on Youtube, then you must have probably wondered if you can make money from the digital platform.
Read on to know more about how to monetize your Youtube videos or Youtube Channel:
1) Earn money from Ads
For content creators, Youtube ads are a popular way to monetize Youtube videos. If you have a Youtube channel, you can become a Youtube partner and earn money from the advertisements. But here is the catch- as per the new guidelines, you need a minimum of 4000 video watch hours and 1000 subscribers before you can become a Youtube partner. Also, your content needs to be original, and you need to adhere to Youtube’s ad rules strictly
2) Understand your Youtube SEO
For anyone working on a digital content platform, understanding and using Search Engine Optimisation is important. For example, videos with keywords like how to, tutorials, etc. are likely to get more hits through Google search. Figure out what keywords will get you more visibility in Google search and use them in your video title, video tags, etc.
3) Use affiliate links
Affiliate marketing is a great way for video monetization. Marketers are increasingly opting for video content. If you are a pro at making Youtube videos for product reviews, tutorials, etc. and you enjoy credibility amongst your audience, then joining an affiliate marketing program can help you earn good commissions.
4) Join the amazon influencer program
Becoming an Amazon influencer is another way of monetizing Youtube videos. This program is, however, meant for people with a good number of followers on Youtube. You need to fill an application in order to become an amazon influencer. You will be shortlisted on the basis of your number of followers, your engagement with your fans and the quality of your content. Once selected, you can promote Amazon’s product on your Youtube channel and get a commission when someone makes a purchase through your video.
5) Join Youtube Premium
Youtube Premium is a paid subscription-based service offered by Youtube. It offers ad-free videos to viewers in return of a monthly payment. Youtube channels who choose to become a part of Youtube Premium will get 55% of the revenue, on the basis of watch time. According to popular Youtuber TotalBiscuit (John Bain), the new service has helped him to improve his bottom line by bringing in twenty times more revenue. If his maths his right, then that’s a lot! Understand your Youtube analytics like watch time and engagement before choosing this option.
If you are a Youtuber or plan to launch a Youtube channel, do your homework right on how to monetize youtube videos. Videos and on-demand visual contents enjoy great popularity with the audience today, hence with some effort, your Youtube videos can let the money flow in.